Terms of Service

1. Who these Terms are between

SearchLift is operated by Good Fellas Technology LLC, a Georgia limited liability company (“we”, “us”, “our”). These Terms of Service (“Terms”) are the agreement between us and you — the person or organization using SearchLift (“you”, “your”).

By creating an account, accessing getsearchlift.io, or using any part of the service, you accept these Terms. If you are accepting on behalf of a company, you confirm you are authorized to bind it, and “you” means that company.

Our Privacy Policy describes what data we access and how we handle it. It is part of this agreement.

2. What SearchLift does

SearchLift is a search-engine-optimization platform. Depending on your plan, it can:

• read your Google Search Console and Google Analytics 4 data, after you connect those accounts yourself through Google's OAuth consent screen;
• crawl the websites you connect and read their public page content and sitemaps;
• send page content, search queries and competitor URLs to third-party services — Anthropic (the AI model that drafts copy) and DataForSEO (search-results and competitor data) — to produce recommendations;
• propose rewritten titles, meta descriptions, H1s, excerpts, content briefs and internal links, and, where your CMS has a write API, apply them for you;
• run deeper per-page audits and build-outs, and (on plans that include it) campaigns that work a page you choose, with before-and-after tracking;
• manage multiple sites in one organization, and email client-facing reports — optionally from your own verified sending domain, carrying your name and logo;
• host an embeddable audit form on your website that collects a visitor's email address and site URL and emails them a report.

Not every CMS exposes a write API. Where one does not, you still get the full analysis and copy-paste suggestions — there is simply no Apply button. We add, change and remove features over time; we will not materially reduce what your current paid plan does mid-term without telling you.

3. Accounts, organizations, seats and roles

Your account sits inside an organization. An organization holds sites and members, and each member has a role — owner, admin, member or viewer — which determines what they can do. Owners and managers can invite people, manage billing and connect or disconnect data sources. Members can run analyses and apply changes. Viewers can only look.

Each plan includes a number of seats. You are responsible for who you invite, for the role you give them, and for everything they do in your organization — including any change they apply to your website. Keep your sign-in credentials secure and tell us promptly at hello@getsearchlift.io if you believe an account has been compromised.

There is no way to remove another member from inside the product today. A member can delete their own account, and an owner who needs someone removed — or needs an organization deleted outright — should email hello@getsearchlift.io. What self-serve deletion does and does not remove is set out in our Privacy Policy, and it is worth reading before you use it.

You must provide accurate account information, be at least 18, and not be barred from receiving the service under applicable law.

4. Your sites, your data sources, your permission

This section is the one we rely on most. You represent and warrant that:

• you own or are authorized to act on every website you connect, crawl, analyze or apply changes to through SearchLift;
• you are authorized to connect every Google Search Console property, Google Analytics 4 property and CMS account you link, and to grant us the access those connections carry;
• you own or control every domain you verify for sending, and are authorized to send email from it;
• you have a lawful basis and the recipient's permission for every email address you load into SearchLift for client reports — including addresses belonging to your own clients and their staff;
• you have the right to place our embeddable widget on any website you install it on, and to collect and receive the visitor data it captures.

If you are an agency acting for a client, you are responsible for having your client's authority for all of the above. We are not in a position to verify it, and we act on your instructions on the basis that you have it.

5. Suggestions, not guarantees

Everything SearchLift produces is a suggestion — a prioritized hypothesis drawn from your own search data, your page content and third-party search data. It is an opinion about what is worth trying, not a statement of what will happen.

We do not guarantee search rankings, impressions, clicks, traffic, conversions, leads or revenue, and nothing in the product or our marketing should be read as a promise of any of those. Search engines are independent third parties. Their ranking systems are undisclosed, change without notice, and weigh many factors we neither control nor observe — your competitors, your backlink profile, your site's technical health, your industry, and the engine's own algorithm updates. Growth figures the product shows you are measurements of what already happened, not forecasts.

You decide what to act on. SearchLift is a tool that informs your judgment; it does not replace it, and it is not professional marketing, legal, accessibility or compliance advice.

6. Changes to your website

Every change to your website is initiated by you. SearchLift never edits a connected site on its own. The flow is always the same: we preview the exact before-and-after, you confirm it, we write it through your CMS's API, and we log it — recording the old value, the new value, who applied it, when, and the revision reference your CMS returned.

That log exists so you can review and undo. It is a safeguard, not a warranty. We do not guarantee that any published change can be reversed: a CMS revision can be purged by you, by another editor, by a plugin, or by your host; a CMS can change or withdraw its API; and a write can succeed on your site while our record of it fails. Keep your own backups.

You are solely responsible for the content published on your website, including content that originated as a SearchLift suggestion and including changes applied by anyone you gave a seat to. You are responsible for reviewing a change before you confirm it, and for the accuracy, legality and suitability of what goes live. We are not liable for the consequences of a change you chose to apply — to your rankings, your traffic, your revenue, your site's appearance or its function.

7. AI-generated content

Copy, briefs, link suggestions and summaries in SearchLift are generated by a third-party large language model. Model output can be inaccurate, outdated, generic, or wrong about your business, and the same prompt can produce different results at different times. Similar output may be generated for other customers; we cannot and do not promise that any generated text is unique.

Review AI output before you publish it. As between you and us, you own the output generated for you and you are responsible for it — for its accuracy, for whether it infringes anyone's rights, and for whether it complies with the law and with search engine guidelines. Do not use SearchLift to mass-produce content designed to manipulate search results; that violates the acceptable use section below and is a good way to get your own site penalized.

8. Email we send for you

SearchLift sends email on your behalf: client reports to recipients you nominate, and widget audit reports to people who submit your embedded form. On plans that include it, this mail can be sent from a subdomain you verify, carrying your name and logo rather than ours.

You are the sender of that mail for legal purposes. You agree that:

• you will comply with anti-spam law that applies to you and your recipients, including the US CAN-SPAM Act and Canada's CASL;
• you will only load recipient addresses you are permitted to email, and you will honor unsubscribe requests (recipients of client reports get a one-click unsubscribe link, because they never signed up with us);
• you will not use SearchLift to send unsolicited bulk email of any kind.

Because every customer's sending sits under our provider account, one bad list can damage deliverability for everyone. We therefore monitor bounce and spam complaint rates per organization and may warn you, throttle your sending, or suspend it entirely when those rates cross our thresholds, or where we reasonably suspect abuse. Suspension stops sending; it does not silently reroute your mail through our own domain. We will tell you when it happens and what caused it.

9. The lead-capture widget

The embeddable widget collects an email address and a website URL from visitors to your site who have no relationship with us, and emails them an audit report. That personal information is collected on your behalf and for your benefit. As between you and us, you are the controller of it: you are responsible for the notice and consent shown on your own site, for your own privacy policy covering the form, and for how you use the leads afterwards. We process that data to run the audit and deliver the report.

The widget consumes your plan's lead allowance. We apply rate limits and abuse controls to submissions — per visitor, per address and per organization — to keep a scripted loop from draining your allowance. Those controls are a safeguard, not a guarantee; we do not credit back allowance consumed by traffic we could not distinguish from real visitors.

10. Acceptable use

You will not, and will not permit anyone using your organization to:

• connect, crawl, analyze or write to a website, property or CMS account you do not own or are not authorized to act on;
• use SearchLift to produce or publish unlawful, defamatory, infringing, deceptive or harmful content, or content that violates search engine guidelines;
• send unsolicited email, or email addresses you lack permission to contact;
• attempt to circumvent plan caps, rate limits, credit accounting, seat limits or tenant isolation, or to access another customer's data;
• probe, scan, overload or interfere with the service or the infrastructure it runs on, or attempt to reverse engineer, decompile or extract our source code or prompts except where that restriction is unenforceable by law;
• resell, sublicense, white-label or provide the service to third parties as a standalone product (using SearchLift to do SEO work for your own clients is expressly allowed and is what the Agency plan is for);
• use the service to build or train a competing product or model.

We may investigate suspected violations and take proportionate action, including throttling, suspension of an organization, or termination. Where a violation is creating live harm — to another customer, to our sending reputation, or to our infrastructure — we may act first and notify you promptly afterwards.

11. Plans, caps and billing

Paid plans are subscriptions billed in advance on a recurring basis through Stripe, our payment processor. We do not see or store your card number. Prices are those shown at checkout and exclude taxes, which are added where applicable. You authorize us to charge your payment method for each renewal until you cancel.

Each plan carries caps — sites, seats, pages per analysis, analyses per period, page audits, campaign credits, widget leads and request rates. When you reach a cap, the work that would exceed it is declined until the period resets, or until you buy a top-up or move to a higher plan. Work already delivered is unaffected. Caps are stated in the product and on our pricing page and may change for future terms with notice.

Cancelling. You can cancel at any time from the Stripe billing portal, which you reach from Account. Cancellation takes effect at the end of the billing period you have already paid for; we do not pro-rate a partial month.

Moving up a plan is not pro-rated. An upgrade goes through Stripe Checkout and starts a new subscription at the new price from the day you complete it. It is not an in-place change to your existing subscription, so nothing is automatically pro-rated, credited or refunded, and the plan you were on is not cancelled for you — cancel it in the billing portal, or email us and we will. If an upgrade has left you paying for two overlapping subscriptions, tell us within 60 days at hello@getsearchlift.io and we will put it right.

If a payment fails, your account keeps working for a grace period of seven days while you update your card. After that we freeze new cost-incurring work — analyses, build-outs and audits — while your existing reports and history stay accessible. Paying restores everything. If a subscription is canceled or expires, the same freeze applies.

Subscription fees are non-refundable except where required by law or where we expressly agree in writing. If you believe you have been charged in error, contact us at hello@getsearchlift.io within 60 days and we will look into it.

12. Credits, top-ups and add-ons

Some work is metered in credits — page audits and build-outs, campaign runs, widget leads. Your plan includes an allowance each period, and you can buy additional credits in packs. Purchased credits do not expire, and they are drawn down after your plan allowance and any trial credits.

Credits, top-up packs and add-ons are sold as-is, are non-refundable, and are non-transferable — they cannot be moved between organizations, converted to cash, or exchanged for a different credit type. Credits are a prepaid entitlement to use the service, not a stored-value instrument or a security.

A purchased balance belongs to the organization that bought it and stays there while that organization exists — cancelling a subscription does not erase it, and it is spendable again when you resubscribe. It is forfeited without refund if you delete the organization or if we terminate it for breach of these Terms.

13. Trials, suspension and termination

We may offer trial access or trial credits, at our discretion and for the scope and period we state at the time. Trials are provided as-is, may be modified or withdrawn, and convert to a paid plan only if you choose one.

You may terminate at any time by canceling your subscription and, if you wish, deleting your organization. We may suspend or terminate your access if you breach these Terms, if your payment fails and stays unresolved, if your use is harming other customers or our infrastructure, or if we are required to by law. Except where the breach requires immediate action, we will give you reasonable notice and an opportunity to fix it.

After termination your access ends, and any purchased balance is treated as described in section 12. There is no self-serve export. If you want a copy of your account, site and analysis data, email hello@getsearchlift.io from the address on the account and we will send you a machine-readable export within 30 days — ask before you delete anything, because deletion cannot be undone. You can request deletion of your account data at any time the same way, and our Privacy Policy explains exactly what the self-serve delete removes and what it leaves behind when your organization has more than one member. Encrypted backups age out on a rolling window of no more than 30 days. Disconnecting a data source revokes the stored token immediately and stops further access to it. Content already published to your own website is yours and stays there — terminating SearchLift does not roll anything back.

Sections that by their nature should survive termination do: fees already owed, customer warranties, disclaimers, limitation of liability, indemnity, confidentiality and governing law.

14. Privacy, security and support access

What we access and why is described in our Privacy Policy. In summary: Google Search Console and Analytics access is read-only; third-party credentials are encrypted at rest and are decrypted only on our own servers, and only to carry out work you have asked for — running your analysis, or answering something you are waiting on in the app; credentials are never sent to your browser and are never logged; and access is scoped per organization.

To investigate a problem you report or a fault we detect, authorized platform staff may access your account. That access requires a written reason, is time-limited to 30 minutes, is recorded, defaults to read-only, and blocks destructive actions — staff cannot delete your account, change your billing or connect or disconnect your credentials while doing it.

These are safeguards, applied in good faith. No system is perfectly secure, and we do not warrant that the service will be free of unauthorized access. You are responsible for keeping your own credentials, your CMS and your Google account secure.

15. Intellectual property

We own the platform. SearchLift — the software, models of scoring and prioritization, prompts, interfaces, documentation, brand and everything we build to run it — is ours and our licensors'. These Terms grant you a limited, non-exclusive, non-transferable, revocable right to use it during your subscription, and nothing more. Feedback you send us we may use freely, without obligation to you.

You own your content. Your websites, your page content, your Google and analytics data, your recipient lists, your logo and brand assets, and the output generated for you all remain yours. To operate the service you grant us a worldwide, non-exclusive, royalty-free licence to host, copy, process, transmit and display that material — and to send it to the third-party services named in these Terms — solely to provide the service to you, to support you, and to keep it secure. That licence ends when the underlying data is deleted.

We may use aggregated, de-identified statistics about how the service is used to operate and improve it. We do not use your Google user data to train generalized or non-personalized AI models, and we do not sell your data.

16. Confidentiality

Each of us may receive information the other treats as confidential. Each of us will use the other's confidential information only to perform under these Terms, protect it with at least reasonable care, and not disclose it except to employees, contractors and service providers who need it and are bound by similar obligations.

This does not cover information that is public through no fault of the receiver, was already known without restriction, or is independently developed. Either of us may disclose confidential information where legally compelled, after giving the other reasonable notice where the law allows.

17. Third-party services and beta features

SearchLift depends on services we do not control: Google (Search Console and Analytics), Anthropic, DataForSEO, Stripe, Resend, Supabase, Vercel, Render, Cloudflare, Kit, Sentry, and your own CMS and hosting provider. Their availability, rate limits, pricing, terms and APIs can change or fail without notice. Our Privacy Policy names each of them and says what it receives.

We are not liable for a third-party service's outage, degradation, data loss, policy change, or decision to restrict or terminate your access to it — including a search engine changing its algorithm or removing your pages, a CMS changing or withdrawing its API, or your account with one of those services being suspended. Your use of those services is governed by your agreements with them.

Features labelled beta, preview or experimental are provided as-is, may be changed or removed at any time, and are excluded from any commitment about availability or support.

18. Disclaimer of warranties

The service is provided “as is” and “as available”, without warranty of any kind. To the maximum extent permitted by law, we disclaim all warranties, express, implied and statutory, including implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranty arising from course of dealing or usage of trade.

We do not warrant that the service will be uninterrupted, timely, secure or error-free; that results, recommendations or generated content will be accurate, complete or effective; that any change can be reversed; or that defects will be corrected. The safeguards described in these Terms — preview and confirmation before a write, the change log, encryption at rest, bounded support access, rate limits — are protections we build and maintain in good faith. They are not warranties or guarantees of any outcome.

Some jurisdictions do not allow the exclusion of certain warranties; in those places, the exclusions apply to the fullest extent permitted.

19. Limitation of liability

To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost revenue, lost business, lost goodwill, lost or degraded search rankings, lost traffic, lost conversions, or lost or corrupted data — even if advised such damages were possible.

Our total aggregate liability arising out of or relating to these Terms or the service will not exceed the amount you actually paid us in the twelve months immediately before the event giving rise to the claim. If you paid us nothing in that period, our liability is limited to one hundred US dollars.

Without limiting the above, we are specifically not liable for:

• changes you chose to apply to your website, and their consequences;
• AI-generated content you published, and any claim arising from its accuracy, originality or legality;
• search engine rankings, impressions, traffic, conversions or revenue, in any direction;
• the acts, omissions, outages or policy changes of any third-party service;
• email you sent through the service to recipients you supplied.

These limits do not apply to your obligation to pay fees, to either party's indemnity obligations, to breach of confidentiality, or to liability that cannot be limited by law — including, in some jurisdictions, fraud, gross negligence, willful misconduct, death or personal injury.

These limits are a fundamental part of the bargain between us; the price of the service reflects them.

20. Indemnification

You will defend, indemnify and hold harmless Good Fellas Technology LLC and its members, officers, employees and contractors from any third-party claim, demand, loss, liability or expense (including reasonable legal fees) arising out of: your content and the changes you published; your use of the service in breach of these Terms or applicable law; your connection of a site, property, domain or CMS account you were not authorized to connect; email sent to recipients you supplied or to addresses you lacked permission to contact; personal information collected through the widget on your website; or a claim by your own client relating to work you performed using SearchLift. We will notify you of the claim, give you control of the defense (subject to our approval of any settlement that admits fault or binds us), and cooperate at your expense.

21. Governing law and disputes

These Terms are governed by the laws of the State of Georgia, without regard to its conflict-of-laws rules and excluding the UN Convention on Contracts for the International Sale of Goods.

Talk to us first. Before filing anything, send a written description of the dispute and the relief you want to hello@getsearchlift.io. We will do the same for a dispute we have with you. Both of us agree to try in good faith to resolve it informally for 30 days. Most problems end here.

If that fails, any dispute arising out of or relating to these Terms or the service will be brought exclusively in the state or federal courts located in Fulton County, Georgia, and both of us consent to the personal jurisdiction of those courts and waive any objection to that venue. Either of us may still seek injunctive relief in any court of competent jurisdiction to protect intellectual property or confidential information. The same law, the same notice period and the same venue apply to any dispute about our Privacy Policy.

Any claim must be brought within one year after it arose, or it is permanently barred, to the extent that limit is enforceable where you live.

22. Changes to these Terms

We may update these Terms. If a change is material, we will give you notice by email or in the product before it takes effect — normally at least 30 days, unless a shorter period is needed to comply with law or to address a security or abuse issue. The “Last updated” date at the top always reflects the current version. Continuing to use SearchLift after a change takes effect means you accept it; if you do not, cancel before then.

23. General

Entire agreement. These Terms and the Privacy Policy are the whole agreement between us about the service, and replace any earlier understanding, proposal or marketing statement. Terms on your purchase order or vendor form have no effect unless we sign them.

Severability and waiver. If a provision is held unenforceable, it is narrowed to the minimum extent necessary and the rest stays in force. Not enforcing a provision once is not a waiver of it.

Assignment. You may not assign these Terms without our written consent. We may assign them to an affiliate or in connection with a merger, acquisition or sale of substantially all our assets.

Force majeure. Neither party is liable for a delay or failure caused by something outside its reasonable control — including natural disaster, war, epidemic, labor action, government action, internet or utility failure, or the outage of an upstream provider. This does not excuse payment obligations.

Independent contractors. Nothing here creates a partnership, joint venture, employment or agency relationship, and there are no third-party beneficiaries.

Notices. We will send notices to the email on your account; you should keep it current. Send notices to us at hello@getsearchlift.io.

24. Contact

Good Fellas Technology LLC — Georgia, United States. Questions about these Terms: hello@getsearchlift.io.